IMPACTcancer

IMPACTcancer is a global cancer literacy project helping to reduce cancer burden in resource-limited settings. We will develop an algorithm to identify and help predict what best practices and key cancer literacy programs should be implemented based on country, demographic and infrastructure-specific criteria. Leveraging the algorithm, we will create the first-ever open source, iterative, online cancer literacy platform for low to middle income countries and NGOs/NPs.

 

At a Glance

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About This Innovation

Innovation Stats

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What phase of development is your innovation currently in?: 
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In what Region do you expect your Innovation to be utilized?: 
Global
Indonesia
Africa
Asia and Pacific
Europe and Eurasia
Latin America / Caribbean
Where have you implemented your innovation?: 

How does your innovation work?

More people worldwide die from cancer than from AIDS, tuberculosis and malaria combined. Additionally, the International Agency for Research on Cancer estimates that more than half of new cancer cases worldwide occur in economically developing countries. These countries also have nearly double the number of deaths from cancer as economically developed countries. Despite advances in developed countries, cancer remains a significant and under recognized problem in developing countries. The World Health Organization has established a global target of reducing premature mortality from noncommunicable diseases, including cancer, by 25% by 2025.

A key barrier to addressing the cancer burden in low to middle-income countries is cancer literacy. We will curate and share best practices and implementation strategies, lessons learned, and effective program recommendations from NGOs and non-profits already working to address cancer burden. Understanding both the opportunities and challenges to education will be critical. In addition to audting publicly available data, we’ll partner with local organizations/research companies and NGOs/non-profits already in the country to identify the best approaches for reaching each audience, based on cultural preferences, norms and expectations. To be effective and make an impact, we’ll tailor both the resource materials and the distribution strategy based on market/community.

What does success look like here? We will create an algorithm to identify and over time, help predict what best practices and key cancer literacy programs should be implemented based on country, demographic and infrastructure-specific criteria. This information will live on the easy to navigage, user-friendly IMPACTcancer website and companion mobile app. The website/mobile app interface will start with answering one question:

Where would you like to IMPACTcancer today?

Depending on the country selected, you will receive a validated set of cancer literacy resources specific to your target region. 
 

What is your innovation's value proposition?

Create the first online cancer literacy resource that learns over time.

The top IMPACTcancer differentiator is that we hope to reach people even before they become patients. IMPACTcancer not only aims to improve cancer literacy and earlier detection but also through our efforts, we want to increase preventative behaviors in resource-limited settings. 

More people worldwide die from cancer than from AIDS, tuberculosis and malaria combined. Additionally, the International Agency for Research on Cancer estimates that more than half of new cancer cases worldwide occur in economically developing countries. These countries also have nearly double the number of deaths from cancer as economically developed countries. Despite advances in developed countries, cancer remains a significant and under recognized problem in developing countries. The World Health Organization has established a global target of reducing premature mortality from noncommunicable diseases, including cancer, by 25% by 2025.

More is needed to improve cancer literacy and encourage behavioral change in an effort to increase earlier detection and ultimately, help improve outcomes. The overall approach will build on existing work and informatoin to (1) develop an algorithm that reviews health literacy and cancer reduction program data from developing countries to identify patterns, best practices and most successful implementations; (2) make the information and recommendations identified accessible to a broader set (more groups and organizations) via an open-source platform and companion mobile app; and (3) over time, we hope to predict the most successful, sustainable and impactful cancer literacy programs to implement based on the target regions, demographics and infrastructure.

Target results and impact

Key Metrics

  • Engagement of 3-5 nonprofits/NGOs within 8 months of program kickoff who each commit to share at least one case study to inform algorithm development (and supplement publicly available data)
  • Establish baseline cancer literacy measure in 2-3 countries to serve as benchmark to track IMPACTcancer progress
  • Increase education and subsequent dialouge about cancer in target communities
  • Online resource traffic and materials downloads that increase by 5% or more quarter over quarter
  • Long-term (2-3 year) goal of seeing shift in early diagnosis of certain cancers (lung, cervix, stomach, breast and liver) of greatest burden in developing countries and increase in preventative behaviors

Provide a status update for your Innovation.

Currently conducting audit of organizations addressing cancer burden in low to middle income countries

What is your strategy for expanding use of your innovation?

The first target country is Haiti and then Rwanda. Given the public health programs already in place in those countries focused on cancer and the NGOs active, we will have data and existing infrastructure to leverage to implement a cancer literacy program. 

In the short-term, we will (1) develop the algorithm and (2) launch the online platform and mobile app with a focus on developing countries with some level of cancer support program in place.

In the long-term, we have two aims for expansion:

  • Target resource-limited settings that do not already have a cancer program in place and leverage our algorithm's predictive capabilities to implement a cancer literacy program from the ground up
  • License our algorithm to private sectors companies to help inform/guide the public health/CSR programs they invest in based on what will be more impactful and sustainable in target regions

Next Steps

  • Secure advisor to help develop IMPACTcancer technical platform framework
  • Begin to source data (private and public)
  • Build on existing literature and work to develop standardized approach for determining cancer literacy level in low to middle income countries
  • Determine top 10 country/community targets for program implementation
  • Identify and approach potential partners

How can Exchange Members help you?

Help from the Exchange Volunteer ArmyProvide resources, best practices, tool kits, research, data, etcConnect us with funding and resourcesHelp us prototype our innovationGive us business planning and strategy advice

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